Why I’m Writing This
When I first started looking up how to make $100 a day online, I was overwhelmed. Every video, blog, and tweet seemed to say the same thing: “Be everywhere. Post daily on 6 different platforms. Sell 3 different products. Do freelance on the side.”
It was chaos.
The truth? That’s not how most beginners win. I learned the hard way that focusing on one platform and building a simple passive income funnel is the fastest path from $0 to $100/day, without burning out.
In this post, I’ll show you exactly how to do it, step-by-step, based on the system that took me from nothing to consistent daily sales.
Why Focus on One Platform for Passive Income
I know it’s tempting to start a TikTok, a YouTube channel, a blog, and an Instagram all at once. But here’s what actually happens:
- You split your energy, so nothing grows fast enough to matter.
- You get frustrated when you see no traction.
- You quit before you’ve built momentum.
Focusing on one platform business model changes the game:
- Faster growth – Every piece of content builds authority in one place.
- Easier audience building – People keep seeing you, which builds trust faster.
- Simpler content strategy – You only need to master one algorithm at a time.
I’ve written before in Why Most Budgeting Advice is Trash (Here’s What Works) about how focusing on the big wins is better than chasing pennies, this is the same principle applied to online business.
Choosing the Right Platform for Your Funnel
Your choice depends on your strengths and the type of product you’re selling:
YouTube
- Pros: Evergreen traffic, long-form trust-building, works for search-based niches.
- Cons: Slower growth at first, higher time investment.
TikTok
- Pros: Fast growth potential, short-form content is easier to batch.
- Cons: Shorter lifespan for videos, constant posting needed.
- Pros: Strong brand-building, multiple content types (Reels, Carousels, Stories).
- Cons: Competitive, algorithm can be inconsistent.
- Pros: Search-based traffic, works well for planners, templates, printables.
- Cons: Slower to convert unless you have a great freebie.
Personally, I started on YouTube because it let me go deeper into topics and link directly to my products. But if you want faster traction, TikTok is a great pick for a $0 to $100/day side hustle.
How a Passive Income Funnel Works (Step-by-Step)
The term “funnel” sounds complicated, but here’s my breakdown:
- Create Niche Content That Attracts Your Audience Make videos or posts that solve problems for a specific group of people. For example: “How I Budgeted My First $1,000 as a College Student” or “5 Tools I Use to Sell Notion Templates”.
- Offer a Free Lead Magnet or Bonus: Give away something valuable, a checklist, template, or mini-guide, in exchange for an email. (At the end of this post, you’ll see the free resource I offer)
- Direct Traffic to a Product Once someone trusts you, link them to your product or affiliate offer. This could be a Notion template, mini-course, or digital planner.
- Automate Follow-Up Emails Use an email tool to send tips, extra resources, and product recommendations automatically. This turns one viewer into a repeat buyer.
If you want to see this in action, I break down my own product sales system in How I Sell My Own Products on YouTube Without 1000 Subscribers
My Journey from $0 to $100 a Day
When I started, I had:
- No audience
- No website
- No clue what “conversion rate” meant
What I did have was one product, a Notion template I built in a weekend. I made a few YouTube videos showing how I used it, linked it in my descriptions, and set up a simple email sequence.
Month 1: 3 sales ($27)
Month 2: 11 sales ($99)
Month 3: 33 sales ($300+)
I didn’t add another product or platform until I hit $100/day consistently. This is the same focus I talk about in Where I’m Investing in 2025 with Less Than $500/Month, small, consistent wins compound fast.
Tips to Scale Beyond $100 a Day
Once you’ve hit that first milestone, scaling gets easier:
- Improve conversion rates – Update your landing page, add testimonials, tweak your product copy.
- Add upsells or bundles – Sell a package of 3 templates instead of 1.
- Repurpose content – Turn a YouTube video into TikToks, carousels, and blog posts to reach more people.
Mistakes to Avoid
I made all of these, so you don’t have to:
- Platform hopping too early – Stick with one platform for at least 90 days before adding another.
- Selling too many products at once – Focus on one that works, then expand.
- Ignoring email list building – Social media can disappear overnight, but your email list is yours forever.
Final Thoughts: Your $100 a Day Action Plan
If you take away one thing from this post, it’s this: You don’t need 5 platforms, 3 side hustles, and a viral video to make money online.
Pick one platform.
Build one product.
Set up one funnel.
Refine until it works.
That’s the fastest way to make $100 a day online, and it’s exactly how I went from $0 to daily sales without juggling multiple businesses at once.
Free Resource: My AI Side Hustle Stack
If you’re ready to build your first passive income funnel, I put together a free guide to get you started:
Inside, you’ll get:
- 15 digital product ideas you can launch in a weekend
- The best free + paid tools I use
- A plug-and-play sales funnel template
- A niche guide to get your first sale faster
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